Two new Sonos merchandise are able to ship, in line with the corporate, however the launches have been delayed by ongoing issues with the corporate’s app. This probably features a set-top TV field supposed to compete with Apple TV.
Sonos CEO Patrick Spence repeated his apology to Sonos house owners for letting them down with the brand new app, and mentioned that placing this proper is the corporate’s primary precedence …
The Sonos app debacle
Sonos launched a new app again in Might, as a way to help the Ace headphones it launched later that month.
Since modifications within the app structure have been wanted, the corporate determined to take the chance to rewrite the app from the bottom up. That did not go well.
The brand new app eliminated key options, misplaced speaker connections, launched transmission lags, and broke accessibility for visually impaired customers. Sonos was pressured to scramble to start fixing these problems.
Vance final month apologised to Sonos customers, and shared a timeline for fixing the remaining points, which incorporates fortnightly updates.
Two new Sonos merchandise delayed
Within the Q3 earnings call, Vance reiterated his apology for the app points, blaming himself for pushing an aggressive tempo of two new merchandise a yr, requiring the app growth to be rushed.
It’s so painful to let prospects down the way in which now we have with our new app. I’m dedicated to creating this proper with our prospects and companions. It’s the corporate’s #1 focus proper now, and I can’t relaxation till we’re ready the place we’ve addressed the problems and have prospects raving about Sonos once more […]
Since I took over as CEO, one among my explicit factors of emphasis has been the crucial for Sonos to maneuver quicker. That’s what led to my promise to ship a minimum of two new merchandise yearly — a promise now we have efficiently delivered on. With the app, nevertheless, my push for velocity backfired.
Given the necessity to focus first on fixing the app, the CEO mentioned that it was delaying its subsequent two product launches.
We imagine our focus must be addressing the app forward of all the pieces else. This implies delaying the 2 main new product releases we had deliberate for This autumn till our app expertise meets the extent of high quality that we, our prospects and our companions count on from Sonos.
Doubtless features a competitor to Apple TV
The corporate hasn’t revealed any particulars of the delayed merchandise, however Bloomberg has beforehand reported that one of many merchandise the corporate is engaged on is a possible rival to the Apple TV field.
The corporate is aiming to introduce a TV set-top field, which might compete with merchandise from Apple Inc. and Roku Inc., as early as the tip of 2024, mentioned the folks, who requested to not be recognized as a result of the plans aren’t but public. Sonos seems to be to cost between $150 and $200 for that system, which might run apps from in style streaming companies.
Photograph by Dennis Brendel on Unsplash
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